With the globalization of the world economy, organizations, especially multinational companies are culturally diverse in their formation of the workplace and in handling all kinds of business activities. The culturally diversified workplace has brought great vitality to the business, as well as the challenge. The world thus becomes increasingly complex. One element of this complexity is the mixing of different cultures, languages and faiths. Thus, cross-cultural communication is playing a more and more important role in the business world.
It is vital for effective communication between colleagues and colleagues, managers and managers, managers and staff from different cultural backgrounds. It also ensures a group of people working harmoniously, and business conducting successfully. It is believed that the most successful company in the global area will be companies whose employees not only understand world economy and global competition, but also have the ability to communicate effectively with international partner. Business people today are facing many problems in their cross-cultural communication. Thus, how to achieve effective cross-cultural business communication is becoming increasingly important.
This thesis claimed that cultural conflicts arising from cultural differences have become a major obstacle to the success of cross-cultural business communication. In accordance with the methods and achievements explored by prior experts and scholars, this thesis analyzes the cultural differences based on the following four points: difference in verbal communication; difference in nonverbal communication; difference in social values; difference in social customs. Finally, by the study of cultural differences and business communication, some suggestions are made on how to promote effective cross-cultural business communication. They are establishing mutual respect and understanding, enhancing cross-cultural awareness, improving business communication competence.
Cross-cultural communication is an exciting field and everyone should accept the idea that each kind of culture can really contribute its share to the way we think about the world. It is expected that through this thesis everyone can realize the significance of cross-cultural business communication and show their respect to every culture and try to avoid cultural conflict. If we all have good knowledge of cross-cultural business communication, we can surely make a win-win game in international business stage. At last, everyone who has encountered cultural shock or paid great attention to this research field should contribute his or her share to broader understanding of it.